Padmanabhan (Paddy) heads Spotify’s Artist and Label Partnerships for India. With 2 Grammy Awards as Associate Producer, and over 30 years of experience in the A&R and music business, he is currently responsible for the music content led strategy for labels and artists for Spotify.
He started his career as a software engineer and a musician in various bands, and after a decade, his love for music led him straight into the music business. Ever since, he has worked with various music labels as the A&R and Digital Head, including Times Music, EMI Music, and Universal Music, where he was responsible for discovering some of India’s biggest independent artists such as Swarathma, Advaita, and Grammy Winner Ricky Kej, among others. He has also worked as National Music Head for India's leading radio brand Radiocity.
Paddy is also a guitarist and has played with leading Indian artists such as Shankar-Ehsaan-Loy. On weekends, you may find him jamming with his classic rock covers band, One Night Stand, or his Hindi setup,Vox & Baaja.